News
Bloomsbury delays Potter reprint
26.07.07 Katherine Rushton
Bloomsbury is holding out against retailer pressure to reprint Harry Potter and the Deathly Hallows, instead looking to move stock between shops to minimise returns.
The news follows record-breaking first day sales for Harry Potter and the Deathly Hallows, which sold 2.64m copies on Saturday—41% up on its predecessor's 1.87m. Some booksellers ran out of copies after cautious orders were hoovered up by fans.
Bloomsbury c.e.o. Nigel Newton praised distributor MDL and retailers for their "extraordinary co-operation" on supply logistics, and emphasised that the decision not to reprint this week was part of the overarching environmental strategy for HP7. "We're exercising ‘green' stock control by moving the [copies] around."
The publisher is planning three complete Potter box sets this Christmas, with adult and children's hardback sets priced at £105 and special editions at £185. "It's serious money [but] the box sets are going to backlist forever," said sales director David Ward.
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