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Borders US mixes bricks with clicks
Bookseller Borders Group has unveiled a new concept -- a store where shoppers can mix and burn CDs, explore their genealogies and even publish their own novels.
The nation's second biggest bookseller plans to open 14 of these stores this year as part of a plan to both close the gap and differentiate itself from industry-leader Barnes & Noble Inc, chief executive George Jones said.
"If you don't have something you do better than the other guys, then frankly the customer doesn't really need you," Jones said. "This is really intermingling the typical bricks and mortar with the Internet and digital worlds."
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