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Amazon buying Shelfari
Amazon.com is buying Shelfari, the Seattle social networking startup for book lovers, according to the Seattle Post Intelligencer, which quotes sources with "knowledge of the situation". Amazon.com could not be reached for comment, but an announcement was expected shortly.
Amazon.com already owns a portion of Shelfari, which received funding from the Seattle-based online retailer and angel investors in February 2007. Last month it bought AbeBooks, which holds an equity stake in Shelfari's main rival, LibraryThing.
Shelfari is a social network that allows groups of people to create virtual bookshelves and share titles with friends. It was co-founded by Josh Hug, the former director of device engineering at Seattle's RealNetworks.
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