Amazon Prime Day: books and Kindles on offer

Amazon has launched its second Prime Day promotional bonanza this morning (12th July), offering deals on products every five minutes.

The day of deals is exclusively for £79-a-year paying Amazon Prime members, designed to encourage customers to sign up to the subscription, and first launched last year.

This time the company is offering 80% more deals from Amazon Marketplace sellers and said that 30% of its offers were from small businesses, it said.

The retailer is offering promotions on its Kindle e-reader and tablet devices, such as £30 off a Kindle Paperwhite. At the time of writing, several books also feature on promotion, such as over 50% off the adult colouring books Anti-Stress Colouring by Christian Rose (Bell & Mackenzie Publishing Ltd) and Secret Garden Artist’s Edition by Johanna Basford (Laurence King).

The cookbook Toast by Raquel Pelzel (Phaidon Press), was selling for 30% off at £10.50 and a box set of seven books by David Walliams (HarperCollins Childrens) was also on offer for 49% off at £25.

Doug Gurr, managing director at Amazon UK, said: “Prime Day is firmly establishing itself as a major summer deals day and we’ve worked hard to make sure we are offering our Prime members the lowest prices on even more great deals for Prime Day 2016.”