Reductress founders pen title for HQ

HQ is to publish How to Win at Feminism, a satirical book on feminism written by the founders of subversive women’s magazine Reductress.

HQ senior commissioning editor Anna Baggaley bought UK and Commonwealth rights from Harper One, an imprint of HarperCollins in the USA.

Filled with tongue-in-cheek humour, colour illustrations, bold graphics, and "hilarious" photos, How to Win at Feminism teaches "readers how to battle the patriarchy better than everybody else". From the "her-story" of feminism to "how to apologise for having it all", and by using celebrity studies such as Beyoncé and Taylor Swift, How to Win at Feminism is a "fresh" take on women's rights through the lens of "some of funniest women in comedy today," the publisher said.

Beth Newell and Sarah Pappalardo, the authors of How to Win at Feminism, said: "We are excited to bring our book to the UK and hope that British readers will enjoy it half as much as they do Pippa Middleton's bum!"

Baggaley said: “As someone who is been a huge fan of Reductress and their sharp observational comedy for a while I am so thrilled to have the opportunity to publish such a funny, wry and necessary book.”

Reductress was founded in 2013 by Newell and Pappalardo, with its mission to "take on the outdated perspectives and condescending tone of popular women’s media". It is read by an audience of over 2.5m visitors a month.

How to Win at Feminism will be published on the 25th October 2016 in paperback original £12.99 and e-book £9.99.