Bookman & Black to launch in October

Bookseller David Headley has revealed the new logo for his online retailer Bookman & Black, as he prepares an October launch date for the venture.

The Goldsboro Books bookseller and literary agent said the logo, in black and white type, is intended to conjure a “classy, old-fashioned and trustworthy” image.

The online bookseller is now slated for an October launch date.

Headley revealed the company will carry 10m titles to order online, with 250,000 book available for or next day delivery. The website will be content-driven, Headley said, and offer free standard delivery, or paid for next-day delivery.

Headley is launching the venture with business partner, web developer Lee Wilson. Last October, he told The Bookseller: “At Bookman & Black we believe it’s time for a change in the field of online bookselling. We will be looking to work with publishers and authors to provide readers with an alternative online shopping experience, with all the joy and magic of browsing a physical bookshop, offering the knowledge and expertise of the professional bookseller.”

The name for the shop was inspired by Diane Setterfield’s novel Bellman & Black (Orion), which is about a gothic emporium.

Headley owns independent bookseller Goldsboro Books, located in London’s Cecil Court, and also runs his own literacy agency D H H.