Jo Frost becomes BookTrust ambassador

BookTrust has appointed childcare expert Jo Frost as its new celebrity ambassador.

Frost will promote BookTrust’s upcoming "Bath Book Bed" campaign, which launches on 16th May and is about incorporating books into a baby’s night-time routine.

“I have found during my 20 years in childcare that when children are read to, it can have a wonderful calming effect on them,” she said. “Reading doesn't just give children a head-start in learning; the ritual of sharing a story and providing special time for parents and carers to build a strong and loving relationship with their child is vital.”

Frost has presented several TV shows about looking after children, including "Supernanny", "Family Matters" and the recent "Jo Frost: Nanny on Tour", which is currently being shown in the US.

BookTrust’s c.e.o. Diana Gerald said: “We want families everywhere to prioritise books and reading, even if they’re not confident readers themselves. It’s such an easy way to make huge difference to your child’s future. By working with Jo Frost we know we will be able to spread this message to even more families and support them to read with their children.”