Moriarty campaign kicks off with secret giveaway

Orion kicked off its publicity campaign for Anthony Horowitz’s new Sherlock Holmes novel this week with a proof giveaway at a “secret location” in London.

Twelve of the “most influential names in the book world” attended the event at the Rookery Hotel in Clerkenwell to receive a velvet-bound, limited edition proof.

The location was only divulged to people once they had confirmed their attendance.

The Observer wrote about the party ahead of Monday’s event, and the Independent will use it as the lead story in its books column this weekend, said Orion.

Moriarty is Horowitz’s second Sherlock Holmes novel, although it will not focus on the detective.

Taking place in the days after the events at the Reichenbach Falls, it follows the investigations of Pinkerton agent Frederick Chase, lately arrived in Europe from New York.
The death of Moriarty has created a poisonous vacuum which has been swiftly filled by a fiendish new criminal mastermind who has risen to take his place. Chase forms an alliance with Inspector Athelney Jones, a devoted student of Holmes’ methods of investigation, of Scotland Yard, to track the new evil before it engulfs London.

Moriarty will be published in hardback at £19.99 and e-book costing £10.99 on 23rd October.