Nathan Hull departs Mofibo

Nathan Hull has stepped down from his position as chief business development officer at Mofibo following its acquisition by Storytel.

Hull joined Danish company Mofibo in October 2014 from his position as digital director at Penguin Random House UK. He has decided to step down from e-book and audiobook subscription service Mofibo after it was acquired by Swedish audiobook streaming company Storytel last month for £10.36m (100m Danish crowns).

Hull said: “We’ve achieved a lot at Mofibo since I joined. We added audiobooks, we grew our customer base significantly, we improved our tech even further, we launched into Sweden and the Netherlands, we put Mofibo into the conversations with publishers, agents and the general industry globally. Perhaps most importantly, we put subscription services for publishing into the mindset of the consumers and we’ve changed the playing field. And I’m proud of what we’ve achieved."

He added: “The acquisition of Mofibo speaks volumes on the forward direction for publishing subscriptions and now is the perfect clean moment for me to move on with Morten’s blessing and goodwill. I leave the international plans and development strategy in a strong position and in good hands. I look forward to watching the new paired companies blossom.”

Morten Strunge, Mofibo c.e.o and founder, added that he “prised” Nathan away from one of the biggest publishing houses in the world” and “he didn’t disappoint”.

“His publishing and tech connections range across many markets,” Strunge said. “Along with this strong market understanding and contacts, Nathan brought his broad cultural understandings, technical knowledge and digital publishing acumen to really propel Mofibo to its next level internationally and into the consciousness of publishers across the globe. We understand and support his decision and Nathan and I will no doubt work together again in the future.”