Orchard and Monsoon partner on Rosie Banks campaign

Orchard Books has partnered with high street clothing retailer Monsoon for the launch of Rosie Banks’ new children’s series Secret Princesses.
 
The series launches with Hothouse Fiction Ltd in June 2016, with the first series The Diamond Collection featuring four books: The Magic Necklace, Dolphin Adventure, Starlight Sleepover and Pop Princess.
 
As part of the consumer marketing campaign, each book cover in the first series will feature outfits from the Monsoon Children Spring/Summer collection, which readers can win in a nationwide competition.
 
Tokens will also be printed in the books, which can be collected and swapped for a free friendship necklace featured in the narrative, designed exclusively for the series by the retailer.
 
The campaign, set up by marketing agency mostra, will also see 43,000 free samplers distributed through 140 Monsoon Children stockists, with 285,000 customers notified about the campaign by e-newsletters.
 
Nicola Jenkins, director at mostra, said: “It’s always exciting to be involved in a project that in essence is a first of its kind. We believe that featuring Monsoon’s summer collection on the secret princesses jackets is just one of the elements that truly sets this campaign apart.”
 
Megan Larkin, publishing director of Orchard Books, added: “In 2012, we launched Rosie Banks’ first series, Secret Kingdom, which became a huge international hit with over 800,000 copies sold in a phenomenal 27 languages.
 
“This new series was two years in the making and every detail has been carefully thought through. Friendship, aspirational characters, an immersive world and strong adventure combine with magic, fun and a big dose of sparkle in what we know will be our next big success in series fiction.”