PRH creates new PR director role for children's division

Penguin Random House Children’s is to create a new PR director role for the whole division, following the departure of Adele Minchin.

The PR director will oversee PR across the division, which was created earlier this year, leading campaigns across both Penguin and Random House.

Graham Sim, Penguin Random House’s brand director, said: “Our wonderful children’s authors and brands face increasing competition from general media and entertainment brands, so we are looking for a PR expert to guide our brilliant teams and continue to grow our unrivalled portfolio.

“This newly created position reflects the importance of PR to our merged children’s division.

“Our highly talented children’s PR teams already create award winning campaigns from Wimpy Kid to Jacqueline Wilson from John Green to Terry Pratchett from masterminding the Children's Laureateship of Malorie Blackman to creating Puffin Virtually Live.

“Our future is all about how we can give our teams even more support so they can be even more ambitious and successful

“Our new PR director will have responsibility for PR strategy and leadership of both the Penguin and Random House Children's PR teams and will work with them to create distinctive PR strategies and campaigns for our brands and authors, while developing one formidable Penguin Random House PR team. This will be one of the best PR jobs in children’s media.”

Penguin Random House will also recruit a PR manager to focus on Penguin primary and teen authors and brands.

The company has also promoted Jessica Farrugia-Sharples to the role of publicity executive – primary and teen.

It was announced yesterday that Penguin Children’s publicity director Adele Minchin is to leave Penguin after 14 years to join PR agency Riot Communications as associate director.

Penguin Random House created a new children’s division, headed by Francesca Dow, earlier this year.