Social media stars Jack & Jack to Quercus

Quercus has acquired a non-fiction title by social media stars Jack Gilinsky and Jack Johnson, known on social media as Jack & Jack.

Jack & Jack: You Don’t Know Jacks will be a full-colour, behind-the-scenes look at the lives of the two Jacks, who produce humorous and musical vines. They have 6.2m Vine followers, 10.4m Instagram followers and their YouTube videos have racked up more than 100m views.

Jane Sturrock, Quercus editorial director of non-fiction, bought the UK & Commonwealth rights from Diana Beaumont at United Talent, and will publish in hardback in September (r.r.p. £16.99).