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J K Rowling titles to raise money for Comic Relief
A percentage of sales from the new edition of J K Rowling’s Fantastic Beasts and Where to Find Them (Bloomsbury), as well as Hogwarts Library Books: Quidditch through the Ages, will be donated to Comic Relief as part of Red Nose Day next year.
The charity partnership, struck between Pottermore, Bloomsbury and Comic Relief, will see a percentage of both the print editions and the e-book editions sold via pottermore.com.
Ladybird, part of Penguin Random House, is also creating a new book in the ‘Ladybird Books for Grown-ups’ range, with all proceeds going to Comic Relief.
A spokesperson for Comic Relief declined to reveal any more information about the donation amount at this point but said more information would be released in the coming weeks.
The new edition of Fantastic Beasts and Where to Find Them is out 14th March next year, with a new introduction from J K Rowling and new cover artwork by Jonny Duddle and Olly Moss.
The books were originally penned for Comic Relief in 2001, raising £17m at the time.
Earlier this month, independent booksellers expressed annoyance that they were not allowed to sell the original 2001 version of Fantastic Beasts around the time of the release of the film, despite receiving customers requests.
At the time, a Bloomsbury spokesperson said: "The current edition of Fantastic Beasts and Where to Find Them is not available to all retail customers as a new edition is set to publish in March 2017. The new edition will contain updated and extra content from J K Rowling, that will more correctly reflect the world J K Rowling has created in her script for the forthcoming Warner Brothers film.”
Red Nose Day 2017 will take place 24th March. Other partners for the charity event next year include Sainsbury’s, TK Maxx & HomeSense, BT and BA.
Michele Settle, director of UK campaigns and brands at Comic Relief, said: “We’re very excited to have such an amazing line-up of partners join forces for Red Nose Day 2017. From helping to run call centres, to producing and selling merchandise, Red Nose Day simply couldn’t happen without the amazing support and contribution that we get from all our partners. With so many brilliant brands on board, there are more ways than ever for people to get involved and make their laugh matter.”
