Selberg pens vlogging fiction series for MCB

Ingrid Selberg, the former m.d. of Simon & Schuster’s Children’s Division, is teaming up with Emma Young to write a middle-grade fiction series about vloggers for Macmillan Children’s Books (MCB).

The Girls Can Vlog series, published under the name "Emma Moss", is about four friends who launch their own YouTube channel to document their lives. The authors will also include tips on how readers can start their own vlog.

MCB, who acquired the world rights to four books from Selberg, will publish at six-month intervals, starting with Lucy Locket: Online Disaster on 21st April in paperback (£6.99) and e-book (£4.99).

Selberg, who left Simon & Schuster in 2014, said: “I have always loved tuning into children’s passions and bringing them to life in books.  It struck me that the story of ordinary YouTube fans - not celebs - taking control and vlogging themselves hadn’t been told and there was an opportunity for a realistic but funny series of books. It’s been so much fun being immersed in the creative side of publishing again. ”

Young, who also worked at Simon & Schuster as an editor, went freelance in 2012 and has since worked with lifestyle and beauty vlogger Tanya Burr.

MCB is currently looking to sell foreign rights, with auctions in the French, Spanish and Dutch markets. Selberg has retained the merchandising and TV/ film rights.