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Walker to publish Sainsbury’s Christmas ad tie-in
Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s.
The Greatest Gift Film Animation Kit is a gift product based on the animated advert, which is about a Dad and his plans to be with his family at Christmas. The book features artwork from the film and instructions about how the reader can create their own animation, and the box the book comes in is packaged by Quarto and can be turned into an animation “set”.
The book is retailing exclusively at Sainsbury’s for £5 from today (14th November), with £2 from every copy sold going to Great Ormond Street Hospital Children’s Charity.
Karen Lotz, Walker’s global m.d., said: “I am delighted that Walker has collaborated with Sainsbury’s Supermarket to be the publisher for their Christmas advert book tie in. The advert is a delightful and heart-warming tale of family love with a modern twist and we’re thrilled to be a part of bringing families together this Christmas.”
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Last year Sainsbury’s partnered with Judith Kerr and HarperCollins Children’s Books for its Christmas campaign. The book, www.thebookseller.com/news/feline-fine-mog-stays-top-while-adult-ladybirds-fly-charts-317954">Mog’s Christmas Calamity, topped the Nielsen chart for four consecutive weeks.
Nosy Crow has published a book for this year's John Lewis ad, Buster's Christmas.
