You are viewing your 1 free article this month. Login to read more articles.
Yellow Jersey Press has appointed self-confessed sports "fanatic" Tim Broughton, currently marketing director at Michael Joseph, to the role of editorial director, replacing Matt Phillips. Broughton joins the Vintage literary sports imprint in August.
Broughton began his career as a bookseller at Waterstones in Birmingham in 2003. In 2006 he moved into publishing, working in a marketing capacity on sports titles at Virgin Books and then HarperCollins. In 2013 he became marketing manager at Michael Joseph and latterly its marketing director. There he has managed campaigns for David Attenborough, Downton Abbey, Conn Iggulden and Sylvia Day, and on the sports side Steven Gerrard, Wayne Rooney, Usain Bolt and David "Bumble" Lloyd.
Broughton said: "As a genuine fanatic of all sports, I’m absolutely delighted to be joining the Vintage team to head up the Yellow Jersey Press imprint. Over 18 years, Yellow Jersey Press has come to represent quality sports writing, delivering powerful stories of human achievement and self-discovery. I look forward to continuing this fine heritage and reaching new readers with a passion for sport."
Rachel Cugnoni, publishing director at Vintage, said: "Tim’s move from marketing director at Michael Joseph to editorial director of Yellow Jersey mirrors the trajectory followed by previous incumbents to the role. To bring across into the editorial department the skills honed over years working in a marketing environment is a huge advantage to the list, its authors and their books.
"Tim has an acute market awareness, a great eye for a package, and an instinctive flair for communication. These things, married to an indiscriminate love of sport and a fundamental understanding of its life-enhancing qualities, make him the perfect man for the job. I can’t wait for him to start in August ready to steer our definitive biography of Claudio Ranieri onto the autumn bestseller lists!"
Previous Yellow Jersey editorial director Matt Phillips left in March to join Bonnier Publishing's Blink in the role of sports publisher.