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Blink Publishing unveils new logo and 'brand identity' after Bonnier UK’s Adult Trade restructure
Blink Publishing, the flagship commercial adult non-fiction imprint of Bonnier Books UK, has unveiled a new logo and brand identity to reflect the expansion in its publishing following the restructure to Bonnier UK’s Adult Trade Division.
Driven by publishing directors Ciara Lloyd and Susanna Abbott, Blink says it is is expanding its publishing “to reach new audiences everywhere – from popular culture, memoir, sport, music, true crime and gift, to big ideas, popular history and personal development – maintaining the heritage and tradition of its list while growing into new areas of the market”.
Blink’s expanded remit is part of the restructure to Bonnier Books UK’s Adult Trade Division, announced in October 2024.
As part of this restructure, Blink expanded to cover the areas of publishing that Nine Eight, Heligo and John Blake traditionally operated in, with no new titles commissioned on these imprints. Pete Selby, publishing director for Nine Eight, Toby Buchan, executive editor for John Blake and Sam Humphreys, publishing director for Black & White London also left the company as part of the restructure.
Lloyd said: “It’s an exciting time at Blink as we celebrate 10 years of Bonnier Books UK’s Adult Division. We’ve established ourselves as a profitable commercial publisher with our dynamic and trend-driven publishing.
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"Now, with Blink as the new umbrella imprint for our bestselling commercial non-fiction, we are looking to our future as we grow to meet the needs of our readers. This new logo is the perfect symbol of our ethos as we take the next steps in our journey as a true destination publisher with international ambition.”
Designed by Tom Leach, creative director at Evoke, the imprint says the new logo “represents the evolution of Blink, building on its audience-focused approach and history of bestsellers and applying that to a broader, bolder range of publishing".
We Don’t Use Words Like ‘Crazy’ by Elliot Sweeney, a memoir of life working on the frontline of mental health, will be the first Blink title to bear the new logo when it is published on April 24th 2025.
Sarah Benton, co-CEO of Bonnier Books UK, added: “With Bonnier Books UK celebrating its 10th anniversary year, Blink has been there from the very beginning. The imprint stands at the heart of our non-fiction publishing, delivering the commercial successes, agile publishing and impeccable author care upon which the foundations of this company have been built.
“As we expand our ambitions and eye up the bestsellers of tomorrow, this new logo speaks to the boldness and breadth of Blink’s publishing – as well as its longevity, integrity and continued success.”
Tom Leach, creative director at Evoke, added: “We designed the brand logo to be less but more, stripping it back to the two most essential elements – the name and the idea – then combined to create a bolder, more forward looking representation of Blink, with the exclamation mark representing the impactful books that Blink publishes.”
