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Stream 2

CASE STUDY: Campaign for Little People, BIG DREAMS: Taylor Swift

Mon Sep 30, 202412:05 - 12:20
Speakers
Christopher Ransom
Christopher Ransom
head of children's campaigns
The Quarto Group
Meg Fowler
Meg Fowler
children’s campaigns manager
The Quarto Group
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The team behind the campaign that won the Book Marketing Society’s latest Children’s award share the insights, strategy and execution that made the project stand out - as well as the challenges, surprises and transferable lessons learned.

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