'Is this book in or out?' - the 10 best quotes from FutureBook

From DRM to apps, to communication with authors and the development of brands, and touching on much more, the FutureBook Conference has tackled every big issue in digital publishing since its inception in 2010.

Ahead of the 2015 conference, which takes place on 4th December at The Mermaid in London, we take a look back at some of the best quotes from FutureBook Conferences of years past.

And you can book your place at this year's event here.

At the first FutureBook Conference, in 2010, pricing, DRM and how to develop collaborative partnerships were major discussion points.

 

Author Nick Harkaway advised the industry to play to its strengths with a “slow food” campaign for books in order to fight off competition from other media at FutureBook 2010.

 

Publishers must shake up their marketing strategies and focus on building big brands across all formats in order to compete at the top level, Charlie Redmayne told the FutureBook Conference in 2011.

 

At the FutureBook Conference 2012, Orna Ross said that indie authors were good at manipulating price to achieve sales.

 

Jonny Geller spoke at the FutureBook Conference 2012 on a panel about the changing role of the literary agent.

 

On the same panel, Clare Alexander spoke about the rise of self-publishing.

 

At the FutureBook Conference in 2013, Seni Glaister called on the government to take action on Amazon's position of dominance in the e-book market.

 

Michael Tamblyn gave a speech at FutureBook 2013 explaining what happened after W H Smith took its website offline because e-book content deemed to be pornographic was appearing in search results.

 

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, told the FutureBook Conference in 2014.

 

At FutureBook 2014, outgoing Blackwell's digital director Matthew Cashmore urged the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement.