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Poplak looks to strong autumn offer as HCCB and Farshore bond strengthens
After a whirlwind couple of years for Farshore chief Cally Poplak, the new boss at HarperCollins Children’s Books is looking forward to seeing both lists prosper in a bumper autumn.
Cally Poplak: “Maybe we need to nuance our messaging and talk about ‘reading for purpose’… to see if that might resonate better”
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