LOGIN
Publishers and marketeers laud impact of BookTok in the resurgence of romance
As Nielsen data shows Romance & Sagas to be in rude health in print, trade figures spoke to The Bookseller about how readers on TikTok have galvanised the once-maligned genre.
Ana Huang’s romance titles have been a hit with TikTok users
This is exclusive content.
If you're an existing subscriber, please sign in below.
Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing for less than £3.50 per week.
Subscribe today to get:
- Every issue of The Bookseller magazine
- Unlimited access to thebookseller.com (single user)
- The Bookseller e-edition app for tablet and mobile
- Subscriber-only newsletters
- Twice yearly Buyer's Guides worth £30
- Discounts on The Bookseller awards and conferences
