Too often overlooked, without sales publishing perishes. On this panel, four of the book trade’s most experienced commercial leads - Anna Derkacz from HarperCollins, Anna Bond from Octopus, Diana Broccardo from Swift Press and Kathleen Farrar from Bloomsbury - will discuss the importance of sales as a function of publishing, what we can learn from sales directors (past and present), and how women in publishing make it happen.