When used in an ethical and responsible way, artificial neural networks are already having a major impact on the book trade, from personalising marketing to smoothing workflows, enhancing learning to revolutionising search - and their potential is only just starting to be tapped. This panel brings together big publishers, startups and consultants to examine the ways in which AI is having a tangible positive impact on publishing, explore what’s coming next, and discuss how we can make sure the technology yields more value for authors, readers and publishers alike.