PANEL: Mining for gold: making the backlist sing

While the publishing spotlight shines steadily on the frontlist, most range booksellers would tell you that it’s the long tail - individual copies of backlist titles, recommended by word-of-mouth and passionately hand-sold to customers - that make up the majority of their overall sales. But are we doing enough to lean into this market, do we understand the audience and is there more that can be done with the IP we already own? With perspectives from estate publishing, marketing, agenting and audio, this panel takes a look at how we can grow sales of the last best thing.