PANEL: What price passion: How (should) we value influencers?

Influencers have come to form the backbone of so many book industry campaigns, whether as part of publicity pushes or marketing buys. Their content is as wide-ranging as the titles they promote, but do the models we use for payment and reward really work - for influencers, their followers and indeed for publishers themselves? This panel discusses the role of influencers across the arts, and questions whether new ideas are needed for how we make the most of this crucial route to readers.