Keynote: How publishing can embrace AI

As founder & c.e.o. of Shimmr AI, and author of new release Shimmer, don’t Shake – how publishing can embrace AI, Nadim Sadek has pulled together a team of experts in advertising, psychology, artificial intelligence, technology, media and business modelling to transform the way we advertise books. In this rousing keynote he explores the historical evolution of both publishing and AI, and makes the case for the book trade taking an active and leading role in shaping a positive, profitable future with this world-changing technology.