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Jul 01
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Morning
Stream 1: Creativity
Stream 2: Connectivity
Afternoon
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Stream 2: Connectivity
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09:00 - 09:30
Morning
Arrival & Coffee
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09:30 - 09:35
Morning
OPENING REMARKS
Speakers
Miriam Robinson
programme director
Marketing & Publicity Conference
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09:35 - 09:50
Morning
KEYNOTE: Publishing is Different: How we Define Success Can Be Different, Too
Speakers
Hannah O’Brien
director of marketing strategy
HarperCollins
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09:50 - 10:05
Morning
KEYNOTE: Tiny Experiments: Finding Creativity and Curiosity in a Nonlinear Age
Speakers
Anne-Laure Le Cunff
neuroscientist & founder
Ness Labs
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10:05 - 10:20
Morning
TALK: 2023 UK Market shifts in Print and Digital
Speakers
Philip Stone
senior insight analyst
Nielsen BookData
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10:20 - 11:00
Morning
PANEL: Risky Business: The Challenges and Potential of Today’s Event Landscape
Speakers
Anna Frame
communications director
Canongate
Lynsey Passmore
director & marketing and audiences director
Bazowie & Women's Prize Trust
Sheryl Shurville
co-owner of Chorleywood and Gerrards Cross Bookshops
Chiltern Bookshops Ltd
Bea Colley
freelance literature producer
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11:00 - 11:30
Morning
TEA BREAK, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
independent communications consultant
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
director
BookMachine
Kate Abbey
festival programmer & consultant
Bath Arts Collective
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11:30 - 11:45
Stream 1: Creativity
CASE STUDY: Bored Gay Werewolf
Speakers
Kirsty Doole
senior publicity director
Atlantic Books
Sophie Walker
senior marketing executive
Atlantic Books
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11:30 - 11:45
Stream 2: Connectivity
CASE STUDY: Gollancz-fest
Speakers
Lucy Cameron
marketing manager
Orion Publishing Group
Jenna Petts
publicity manager
Orion Publishing Group
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11:45 - 12:00
Stream 2: Connectivity
CASE STUDY: Under the Influence
Speakers
Richard Vlietstra
deputy head, marketing
Simon & Schuster
Georgia Henry
founder
The Pitch Agency
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11:45 - 12:05
Stream 1: Creativity
TALKS: It's All So Beautiful: Visual Marketing for Today and Tomorrow
Speakers
Amanda Zafiris
head of marketing, europe
Canva
Sam Habib
owner & multimedia designer
Ascetic Studios
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12:00 - 12:15
Stream 2: Connectivity
CASE STUDY: Achievable, Affordable, Effective: Case Studies of Stellar Waterstones Collabs
Speakers
Bea Carvalho
head of books
Waterstones
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12:05 - 12:15
Stream 1: Creativity
TALK: Don't Panic : A Crash Course in Crisis Comms
Speakers
Megan Carver
founder & MD
Carver PR
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12:20 - 13:00
Stream 1: Creativity
PANEL: Beyond the High Street: Selling Direct at Home and Abroad
Speakers
Laura Di Giuseppe
project manager
The Tandem Collective
Lauren Juster
marketing director
The Folio Society
Christina Storey
social media and ecommerce manager
HarperCollins UK
Daphne Tonge
founder and ceo & founder and managing director
Illumicrate & Daphne Press
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12:20 - 13:00
Stream 2: Connectivity
PANEL: Grassroots to Great Sales: Finding New Routes to Campaign Success
Speakers
Joe Thomas
deputy publicity director & commissioning editor
Headline Publishing Group
Rishma Dhaliwal
general manager
Media Hive
Georgina Atwell
commercial director & founder
Fivebooks.com & Toppsta.com
+2
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13:00 - 14:00
Afternoon
LUNCH, NETWORKING, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
independent communications consultant
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
director
BookMachine
Kate Abbey
festival programmer & consultant
Bath Arts Collective
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13:00 - 14:00
Stream 1: Creativity
LUNCH, NETWORKING, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
independent communications consultant
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
director
BookMachine
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
13:00 - 14:00
Stream 2: Connectivity
LUNCH, NETWORKING, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
independent communications consultant
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
director
BookMachine
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
14:00 - 14:10
Stream 2: Connectivity
CASE STUDY: Back to the Future: Adventures in Backlist Comms
Speakers
Elle Jones
head of video and metadata
Pan Macmillan
Kieran Sangha
senior communications executive
Picador
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14:00 - 14:15
Stream 1: Creativity
CASE STUDY: Prima Facie: Launching an Audio-first Bestseller
Speakers
Sophie Shaw
senior marketing manager
Cornerstone, Penguin Random House
Helena Sheffield
head of campaigns
Penguin Random House Audio
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14:10 - 14:35
Stream 2: Connectivity
TALKS: The Insight Sessions: Myth-Busting and Mind-Expanding Talks on Audience
Speakers
Caroline Butler
founder
Convert Culture
Rachel Quin
marketing consultant
Rachel Quin Marketing
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14:15 - 14:45
Stream 1: Creativity
TALKS: The AI Sessions: Practical and Potential Applications for your Campaigns
Speakers
George Walkley
independent consultant
Nadim Sadek
founder & ceo
Shimmr AI
Sara Lloyd
group communications director & global ai lead
Pan Macmillan
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14:35 - 14:45
Stream 2: Connectivity
TALK: Anatomy of a Fan
Speakers
Kat McKenna
brand marketing consultant & author
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14:50 - 15:30
Stream 1: Creativity
PANEL: Life Moves Pretty Fast: Keeping on Top of Trends in a Changing World
Speakers
Gemma Rostill
digital marketing strategist
BookMachine
Eleanor Stammeijer
senior publicity manager
Bonnier Books UK
Genista Tate-Alexander
head of marketing (trade non-fiction)
Bloomsbury Publishing
Laura Higginson
publishing director
Ebury Lifestyle Hub, Penguin Random House
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14:50 - 15:30
Stream 2: Connectivity
PANEL: THE FLIP presents Steering the Stakeholders - Maintaining Balance and Boundaries in the Face of Competing Needs
Speakers
Silé Edwards
agent
Andrew Nurnberg Associates
Niamh Anderson
senior publicity manager
Little, Brown Book Group
Hannah McMillan
director
Midas PR
Vicki Watson
acting marketing director
HarperCollins Publishers
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15:30 - 16:00
Afternoon
TEA BREAK, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
independent communications consultant
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
director
BookMachine
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
15:30 - 16:00
Stream 1: Creativity
TEA BREAK, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
independent communications consultant
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
director
BookMachine
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
15:30 - 16:00
Stream 2: Connectivity
TEA BREAK, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
independent communications consultant
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
director
BookMachine
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
16:00 - 16:20
Afternoon
TALK: Finding Audiences with Spotify
Speakers
Duncan Bruce
director of global publishing partnerships & licensing
Spotify
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16:20 - 16:30
Afternoon
TALK: Book Festivals, The Next Chapter
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16:30 - 17:15
Afternoon
PANEL: Making Space for Creativity
Speakers
Dr Julia. F Christensen
neuroscientist
Max-Planck-Institute for Empirical Aesthetics
Hayley Camis
head of publicity
Bloomsbury
Vicky Palmer
creative & marketing director
Hodder & Stoughton
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17:15 - 17:30
Afternoon
ENDNOTE: The Laws of Connection
Speakers
David Robson
author & journalist
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17:30 - 18:00
Afternoon
POST EVENT DRINKS
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Left
Right
Streams
Morning
Stream 1: Creativity
Stream 2: Connectivity
Afternoon
Date
Mon Jul 1, 2024
Speakers
Amanda Zafiris
Anna Frame
Anne-Laure Le Cunff
Bea Carvalho
Bea Colley
Caroline Butler
Christina Storey
Daphne Tonge
David Robson
Dr Julia. F Christensen
Duncan Bruce
El Slater
Eleanor Stammeijer
Elle Jones
Emily Souders
Gemma Rostill
Genista Tate-Alexander
George Walkley
Georgia Henry
Georgina Atwell
Hannah McMillan
Hannah O’Brien
Hayley Camis
Helena Sheffield
Jenna Petts
Joe Thomas
Kat McKenna
Kate Abbey
Kieran Sangha
Kirsty Doole
Laura Di Giuseppe
Laura Higginson
Laura Summers
Lauren Juster
Lucy Cameron
Lynsey Passmore
Megan Carver
Miriam Robinson
Nadim Sadek
Niamh Anderson
Philip Stone
Rachel Quin
Richard Vlietstra
Rishma Dhaliwal
Ruth Waldram
Sam Habib
Sara Lloyd
Sheryl Shurville
Silé Edwards
Sophie Shaw
Sophie Walker
Truda Spruyt
Vicki Watson
Vicky Palmer
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