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The Bookseller | At the heart of the book trade since 1858
TOPICS
Topics
Children's
Bookshop Heroes
International
Libraries
Events
Academic
Prizes
The British Book Awards
The YA Book prize
Publishing Calendar 2024
Obituaries
Bookshops
The Bookseller's Disability Issue
Broadcast
Archive
News
Rights
Comment
Bestsellers
Books
Previews
Author Interviews
Spotlight
Features
Trade Interviews
The Bookseller 150
Bookshop Heroes
Rising Stars
Events
Jobs
Nibbies
Podcasts
Subscribe
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Morning
Stream 1: Creativity
Stream 2: Connectivity
Afternoon
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09:00 - 09:30
MorningArrival & Coffee
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09:30 - 09:35
MorningOPENING REMARKS
Speakers
Miriam Robinson
Miriam Robinson
programme director
Marketing & Publicity Conference
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09:35 - 09:50
MorningKEYNOTE: Publishing is Different: How we Define Success Can Be Different, Too
Speakers
Hannah O’Brien
Hannah O’Brien
director of marketing strategy
HarperCollins
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09:50 - 10:05
MorningKEYNOTE: Tiny Experiments: Finding Creativity and Curiosity in a Nonlinear Age
Speakers
Anne-Laure Le Cunff
Anne-Laure Le Cunff
neuroscientist & founder
Ness Labs
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10:05 - 10:20
MorningTALK: 2023 UK Market shifts in Print and Digital
Speakers
Philip Stone
Philip Stone
senior insight analyst
Nielsen BookData
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10:20 - 11:00
MorningPANEL: Risky Business: The Challenges and Potential of Today’s Event Landscape
Speakers
Anna Frame
Anna Frame
communications director
Canongate
Lynsey Passmore
Lynsey Passmore
director & marketing and audiences director
Bazowie & Women's Prize Trust
Sheryl Shurville
Sheryl Shurville
co-owner of Chorleywood and Gerrards Cross Bookshops
Chiltern Bookshops Ltd
Bea Colley
Bea Colley
freelance literature producer
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11:00 - 11:30
MorningTEA BREAK, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
Truda Spruyt
independent communications consultant
Ruth Waldram
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
Laura Summers
director
BookMachine
Kate Abbey
Kate Abbey
festival programmer & consultant
Bath Arts Collective
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11:30 - 11:45
Stream 1: CreativityCASE STUDY: Bored Gay Werewolf
Speakers
Kirsty Doole
Kirsty Doole
senior publicity director
Atlantic Books
Sophie Walker
Sophie Walker
senior marketing executive
Atlantic Books
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11:30 - 11:45
Stream 2: ConnectivityCASE STUDY: Gollancz-fest
Speakers
Lucy Cameron
Lucy Cameron
marketing manager
Orion Publishing Group
Jenna Petts
Jenna Petts
publicity manager
Orion Publishing Group
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11:45 - 12:00
Stream 2: ConnectivityCASE STUDY: Under the Influence
Speakers
Richard Vlietstra
Richard Vlietstra
deputy head, marketing
Simon & Schuster
Georgia Henry
Georgia Henry
founder
The Pitch Agency
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11:45 - 12:05
Stream 1: CreativityTALKS: It's All So Beautiful: Visual Marketing for Today and Tomorrow
Speakers
Amanda Zafiris
Amanda Zafiris
head of marketing, europe
Canva
Sam Habib
Sam Habib
owner & multimedia designer
Ascetic Studios
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12:00 - 12:15
Stream 2: ConnectivityCASE STUDY: Achievable, Affordable, Effective: Case Studies of Stellar Waterstones Collabs
Speakers
Bea Carvalho
Bea Carvalho
head of books
Waterstones
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12:05 - 12:15
Stream 1: CreativityTALK: Don't Panic : A Crash Course in Crisis Comms
Speakers
Megan Carver
Megan Carver
founder & MD
Carver PR
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12:20 - 13:00
Stream 1: CreativityPANEL: Beyond the High Street: Selling Direct at Home and Abroad
Speakers
Laura Di Giuseppe
Laura Di Giuseppe
project manager
The Tandem Collective
Lauren Juster
Lauren Juster
marketing director
The Folio Society
Christina Storey
Christina Storey
social media and ecommerce manager
HarperCollins UK
Daphne Tonge
Daphne Tonge
founder and ceo & founder and managing director
Illumicrate & Daphne Press
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12:20 - 13:00
Stream 2: ConnectivityPANEL: Grassroots to Great Sales: Finding New Routes to Campaign Success
Speakers
Joe Thomas
Joe Thomas
deputy publicity director & commissioning editor
Headline Publishing Group
Rishma Dhaliwal
Rishma Dhaliwal
general manager
Media Hive
Georgina Atwell
Georgina Atwell
commercial director & founder
Fivebooks.com & Toppsta.com
+2
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13:00 - 14:00
AfternoonLUNCH, NETWORKING, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
Truda Spruyt
independent communications consultant
Ruth Waldram
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
Laura Summers
director
BookMachine
Kate Abbey
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
13:00 - 14:00
Stream 1: CreativityLUNCH, NETWORKING, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
Truda Spruyt
independent communications consultant
Ruth Waldram
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
Laura Summers
director
BookMachine
Kate Abbey
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
13:00 - 14:00
Stream 2: ConnectivityLUNCH, NETWORKING, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
Truda Spruyt
independent communications consultant
Ruth Waldram
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
Laura Summers
director
BookMachine
Kate Abbey
Kate Abbey
festival programmer & consultant
Bath Arts Collective
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Read more
14:00 - 14:10
Stream 2: ConnectivityCASE STUDY: Back to the Future: Adventures in Backlist Comms
Speakers
Elle Jones
Elle Jones
head of video and metadata
Pan Macmillan
Kieran Sangha
Kieran Sangha
senior communications executive
Picador
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14:00 - 14:15
Stream 1: CreativityCASE STUDY: Prima Facie: Launching an Audio-first Bestseller
Speakers
Sophie Shaw
Sophie Shaw
senior marketing manager
Cornerstone, Penguin Random House
Helena Sheffield
Helena Sheffield
head of campaigns
Penguin Random House Audio
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14:10 - 14:35
Stream 2: ConnectivityTALKS: The Insight Sessions: Myth-Busting and Mind-Expanding Talks on Audience
Speakers
Caroline Butler
Caroline Butler
founder
Convert Culture
Rachel Quin
Rachel Quin
marketing consultant
Rachel Quin Marketing
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14:15 - 14:45
Stream 1: CreativityTALKS: The AI Sessions: Practical and Potential Applications for your Campaigns
Speakers
George Walkley
George Walkley
independent consultant
Nadim Sadek
Nadim Sadek
founder & ceo
Shimmr AI
Sara Lloyd
Sara Lloyd
group communications director & global ai lead
Pan Macmillan
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14:35 - 14:45
Stream 2: ConnectivityTALK: Anatomy of a Fan
Speakers
Kat McKenna
Kat McKenna
brand marketing consultant & author
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14:50 - 15:30
Stream 1: CreativityPANEL: Life Moves Pretty Fast: Keeping on Top of Trends in a Changing World
Speakers
Gemma Rostill
Gemma Rostill
digital marketing strategist
BookMachine
Eleanor Stammeijer
Eleanor Stammeijer
senior publicity manager
Bonnier Books UK
Genista Tate-Alexander
Genista Tate-Alexander
head of marketing (trade non-fiction)
Bloomsbury Publishing
Laura Higginson
Laura Higginson
publishing director
Ebury Lifestyle Hub, Penguin Random House
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14:50 - 15:30
Stream 2: ConnectivityPANEL: THE FLIP presents Steering the Stakeholders - Maintaining Balance and Boundaries in the Face of Competing Needs
Speakers
Silé Edwards
Silé Edwards
agent
Andrew Nurnberg Associates
Niamh Anderson
Niamh Anderson
senior publicity manager
Little, Brown Book Group
Hannah McMillan
Hannah McMillan
director
Midas PR
Vicki Watson
Vicki Watson
acting marketing director
HarperCollins Publishers
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15:30 - 16:00
AfternoonTEA BREAK, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
Truda Spruyt
independent communications consultant
Ruth Waldram
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
Laura Summers
director
BookMachine
Kate Abbey
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
15:30 - 16:00
Stream 1: CreativityTEA BREAK, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
Truda Spruyt
independent communications consultant
Ruth Waldram
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
Laura Summers
director
BookMachine
Kate Abbey
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
15:30 - 16:00
Stream 2: ConnectivityTEA BREAK, SURGERIES & CREATIVITY SPRINTS
Speakers
Truda Spruyt
Truda Spruyt
independent communications consultant
Ruth Waldram
Ruth Waldram
publishing & branding consultant, copywriter & freelance campaign marketer
Laura Summers
Laura Summers
director
BookMachine
Kate Abbey
Kate Abbey
festival programmer & consultant
Bath Arts Collective
Add to Calendar
Read more
16:00 - 16:20
AfternoonTALK: Finding Audiences with Spotify
Speakers
Duncan Bruce
Duncan Bruce
director of global publishing partnerships & licensing
Spotify
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16:20 - 16:30
AfternoonTALK: Book Festivals, The Next Chapter
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16:30 - 17:15
AfternoonPANEL: Making Space for Creativity
Speakers
Dr Julia. F Christensen
Dr Julia. F Christensen
neuroscientist
Max-Planck-Institute for Empirical Aesthetics
Hayley Camis
Hayley Camis
head of publicity
Bloomsbury
Vicky Palmer
Vicky Palmer
creative & marketing director
Hodder & Stoughton
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17:15 - 17:30
AfternoonENDNOTE: The Laws of Connection
Speakers
David Robson
David Robson
author & journalist
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17:30 - 18:00
AfternoonPOST EVENT DRINKS
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