Marketing & Publicity 2024 Programme

No session available

09:00 - 09:30

MorningArrival & Coffee

09:30 - 09:35

MorningOPENING REMARKS

Speakers

Miriam Robinson

programme director

Marketing & Publicity Conference

09:35 - 09:50

MorningKEYNOTE: Publishing is Different: How we Define Success Can Be Different, Too

Speakers

Hannah O’Brien

director of marketing strategy

HarperCollins

09:50 - 10:05

MorningKEYNOTE: Tiny Experiments: Finding Creativity and Curiosity in a Nonlinear Age

Speakers

Anne-Laure Le Cunff

neuroscientist & founder

Ness Labs

10:05 - 10:20

MorningTALK: 2023 UK Market shifts in Print and Digital

Speakers

Philip Stone

senior insight analyst

Nielsen BookData

10:20 - 11:00

MorningPANEL: Risky Business: The Challenges and Potential of Today’s Event Landscape

Speakers

Anna Frame

communications director

Canongate

Lynsey Passmore

director & marketing and audiences director

Bazowie & Women's Prize Trust

Sheryl Shurville

co-owner of Chorleywood and Gerrards Cross Bookshops

Chiltern Bookshops Ltd

Bea Colley

freelance literature producer

11:00 - 11:30

MorningTEA BREAK, SURGERIES & CREATIVITY SPRINTS

Speakers

Truda Spruyt

independent communications consultant

Ruth Waldram

publishing & branding consultant, copywriter & freelance campaign marketer

Laura Summers

director

BookMachine

Kate Abbey

festival programmer & consultant

Bath Arts Collective

11:30 - 11:45

Stream 1: CreativityCASE STUDY: Bored Gay Werewolf

Speakers

Kirsty Doole

senior publicity director

Atlantic Books

Sophie Walker

senior marketing executive

Atlantic Books

11:30 - 11:45

Stream 2: ConnectivityCASE STUDY: Gollancz-fest

Speakers

Lucy Cameron

marketing manager

Orion Publishing Group

Jenna Petts

publicity manager

Orion Publishing Group

11:45 - 12:00

Stream 2: ConnectivityCASE STUDY: Under the Influence

Speakers

Richard Vlietstra

deputy head, marketing

Simon & Schuster

Georgia Henry

founder

The Pitch Agency

11:45 - 12:05

Stream 1: CreativityTALKS: It's All So Beautiful: Visual Marketing for Today and Tomorrow

Speakers

Amanda Zafiris

head of marketing, europe

Canva

Sam Habib

owner & multimedia designer

Ascetic Studios

12:00 - 12:15

Stream 2: ConnectivityCASE STUDY: Achievable, Affordable, Effective: Case Studies of Stellar Waterstones Collabs

Speakers

Bea Carvalho

head of books

Waterstones

12:05 - 12:15

Stream 1: CreativityTALK: Don't Panic : A Crash Course in Crisis Comms

Speakers

Megan Carver

founder & MD

Carver PR

12:20 - 13:00

Stream 1: CreativityPANEL: Beyond the High Street: Selling Direct at Home and Abroad

Speakers

Laura Di Giuseppe

project manager

The Tandem Collective

Lauren Juster

marketing director

The Folio Society

Christina Storey

social media and ecommerce manager

HarperCollins UK

Daphne Tonge

founder and ceo & founder and managing director

Illumicrate & Daphne Press

12:20 - 13:00

Stream 2: ConnectivityPANEL: Grassroots to Great Sales: Finding New Routes to Campaign Success

Speakers

Joe Thomas

deputy publicity director & commissioning editor

Headline Publishing Group

Rishma Dhaliwal

general manager

Media Hive

Georgina Atwell

commercial director & founder

Fivebooks.com & Toppsta.com

+2

13:00 - 14:00

AfternoonLUNCH, NETWORKING, SURGERIES & CREATIVITY SPRINTS

Speakers

Truda Spruyt

independent communications consultant

Ruth Waldram

publishing & branding consultant, copywriter & freelance campaign marketer

Laura Summers

director

BookMachine

Kate Abbey

festival programmer & consultant

Bath Arts Collective

13:00 - 14:00

Stream 1: CreativityLUNCH, NETWORKING, SURGERIES & CREATIVITY SPRINTS

Speakers

Truda Spruyt

independent communications consultant

Ruth Waldram

publishing & branding consultant, copywriter & freelance campaign marketer

Laura Summers

director

BookMachine

Kate Abbey

festival programmer & consultant

Bath Arts Collective

13:00 - 14:00

Stream 2: ConnectivityLUNCH, NETWORKING, SURGERIES & CREATIVITY SPRINTS

Speakers

Truda Spruyt

independent communications consultant

Ruth Waldram

publishing & branding consultant, copywriter & freelance campaign marketer

Laura Summers

director

BookMachine

Kate Abbey

festival programmer & consultant

Bath Arts Collective

14:00 - 14:15

Stream 1: CreativityCASE STUDY: Prima Facie: Launching an Audio-first Bestseller

Speakers

Sophie Shaw

senior marketing manager

Cornerstone, Penguin Random House

Helena Sheffield

head of campaigns

Penguin Random House Audio

14:00 - 14:10

Stream 2: ConnectivityCASE STUDY: Back to the Future: Adventures in Backlist Comms

Speakers

Elle Jones

head of video and metadata

Pan Macmillan

Kieran Sangha

senior communications executive

Picador

14:10 - 14:35

Stream 2: ConnectivityTALKS: The Insight Sessions: Myth-Busting and Mind-Expanding Talks on Audience

Speakers

Caroline Butler

founder

Convert Culture

Rachel Quin

marketing consultant

Rachel Quin Marketing

14:15 - 14:45

Stream 1: CreativityTALKS: The AI Sessions: Practical and Potential Applications for your Campaigns

Speakers

George Walkley

independent consultant

Nadim Sadek

founder & ceo

Shimmr AI

Sara Lloyd

group communications director & global ai lead

Pan Macmillan

14:35 - 14:45

Stream 2: ConnectivityTALK: Anatomy of a Fan

Speakers

Kat McKenna

brand marketing consultant & author

14:50 - 15:30

Stream 2: ConnectivityPANEL: THE FLIP presents Steering the Stakeholders - Maintaining Balance and Boundaries in the Face of Competing Needs

Speakers

Silé Edwards

agent

Andrew Nurnberg Associates

Niamh Anderson

senior publicity manager

Little, Brown Book Group

Hannah McMillan

director

Midas PR

Vicki Watson

acting marketing director

HarperCollins Publishers

14:50 - 15:30

Stream 1: CreativityPANEL: Life Moves Pretty Fast: Keeping on Top of Trends in a Changing World

Speakers

Gemma Rostill

digital marketing strategist

BookMachine

Eleanor Stammeijer

senior publicity manager

Bonnier Books UK

Genista Tate-Alexander

head of marketing (trade non-fiction)

Bloomsbury Publishing

Laura Higginson

publishing director

Ebury Lifestyle Hub, Penguin Random House

15:30 - 16:00

AfternoonTEA BREAK, SURGERIES & CREATIVITY SPRINTS

Speakers

Truda Spruyt

independent communications consultant

Ruth Waldram

publishing & branding consultant, copywriter & freelance campaign marketer

Laura Summers

director

BookMachine

Kate Abbey

festival programmer & consultant

Bath Arts Collective

15:30 - 16:00

Stream 1: CreativityTEA BREAK, SURGERIES & CREATIVITY SPRINTS

Speakers

Truda Spruyt

independent communications consultant

Ruth Waldram

publishing & branding consultant, copywriter & freelance campaign marketer

Laura Summers

director

BookMachine

Kate Abbey

festival programmer & consultant

Bath Arts Collective

15:30 - 16:00

Stream 2: ConnectivityTEA BREAK, SURGERIES & CREATIVITY SPRINTS

Speakers

Truda Spruyt

independent communications consultant

Ruth Waldram

publishing & branding consultant, copywriter & freelance campaign marketer

Laura Summers

director

BookMachine

Kate Abbey

festival programmer & consultant

Bath Arts Collective

16:00 - 16:20

AfternoonTALK: Finding Audiences with Spotify

Speakers

Duncan Bruce

director of global publishing partnerships & licensing

Spotify

16:20 - 16:30

AfternoonTALK: Book Festivals, The Next Chapter

16:30 - 17:15

AfternoonPANEL: Making Space for Creativity

Speakers

Dr Julia. F Christensen

neuroscientist

Max-Planck-Institute for Empirical Aesthetics

Hayley Camis

head of publicity

Bloomsbury

Vicky Palmer

creative & marketing director

Hodder & Stoughton

17:15 - 17:30

AfternoonENDNOTE: The Laws of Connection

Speakers

David Robson

author & journalist

17:30 - 18:00

AfternoonPOST EVENT DRINKS

Popular Topics

Featured

Publishing Calendar

Books from Czechia