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22nd November 202422nd November 2024
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Stream 1: Creativity

PANEL: Beyond the High Street: Selling Direct at Home and Abroad

Mon Jul 1, 202412:20 - 13:00
Moderator
Niamh Murray
marketing & communities director
Thames & Hudson
Speakers
Laura Di Giuseppe
project manager
The Tandem Collective
Lauren Juster
marketing director
The Folio Society
Christina Storey
social media and ecommerce manager
HarperCollins UK
Daphne Tonge
founder and ceo & founder and managing director
Illumicrate & Daphne Press
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From TikTok shop to subscription boxes to export, marketing teams today are tasked with making sales in new ways on what feels like a daily basis. This panel takes a deep dive into everything from direct sales best practice to reaching European markets to memberships and subscription boxes, with lessons to be learned from the coalface of sales, whether you’re selling direct or just want to know what makes customers click that buy button.