PANEL: Grassroots to Great Sales: Finding New Routes to Campaign Success

It’s a tale as old as (recent) time - media space is dwindling, the big targets are harder to land, the big influencers harder to book, and, of course, who actually has the budget for billboards? This panel discusses how to think beyond broadsheets and big media buys, to go where your audience is and build up from there, with a keen eye on practical examples and advice.