PANEL: Life Moves Pretty Fast: Keeping on Top of Trends in a Changing World

To say the world is changing constantly would be the understatement of the century. We’ve become incredibly masters of the pivot, of rolling with the times, and also need more than ever to keep our fingers on the pulse, staying on top of consumer trends and interests in order to know what our readers will want, now and in the future. This panel will discuss how to look out for trends, how comms teams can inform editorial and, crucially, how keeping on top of them can make for top notch campaigns.