PANEL: Making Space for Creativity

M&P roles are inherently creative, relying on our ability to think broadly, develop new ideas and approaches, and create campaigns that stop both stakeholders and readers in their tracks. And yet it is also deeply elusive, in part because we all access it in different ways, and in part because the time and space required for creative thought are difficult to come by in the day-to-day rush of campaigns. This panel examines the barriers to and routes into creativity - dismantling myths behind what it is and should be, and providing practical tips for making the space we need to access our most creative selves.