The Great M&P Brainstorm

With the industry’s most creative minds all in one room, what better way to end the day than with a group brainstorm? In this session, we’ll be asking you to collaborate in groups to come up with a big, industry-wide initiative for reading, something with ambitions to lift books as a category to the dizzying heights of other entertainment sectors. In its simplest form, it’s a chance to exercise your creative muscles with other brilliant m&p minds. At best, who knows where it could lead?