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Angry Robot Books unveils new logo and website
Publisher Angry Robot Books has unveiled its new logo and website.
The logo was designed by Kate Cromwell, and coincides with an overall rebranding including the launch of an upgraded website, enabling the direct sale of physical books. The publisher, which was formed in 2009, said the new logo represents the history of Angry Robot Books "while simultaneously looking forward".
Cromwell said: “The new logo design is influenced by the classic science fiction film, 'Metropolis'. The film is rich with inspiration from the sets to the posters, and was produced during the highly creative Weimar period in Germany. The iconic art deco 'machine man' seen in the film was the starting point for the new direction for Angry Robot's branding."
Angry Robot Books joined Watkins Media in 2014 and came under the leadership of associate publisher Eleanor Teasdale in 2019.
The publisher said of its rebrand: "With initiatives such as Clonefiles—offering free ebooks to any independent bookshop physical purchase—Angry Robot Books have a cherished legacy of serving the book-buying public, and this new, upgraded website with physical sales capacity, deepens the direct connection between publisher and customer."
The developments come at a pivotal time for Angry Robot Books as The Coward by Stephen Aryan, is already in its third reprint and the October super-lead, Un-su Kim’s The Cabinet, was selected for the Best Science Fiction of 2021 in the Washington Post.
Etan Ilfeld, m.d. of Watkins Media, said: “Being part of the SFF community has always been at the forefront of Angry Robot Books. 2022 is the beginning of a new stage in AR’s legacy, and this new logo and website is at the heart of it all. With titles forthcoming from a BookTok star and our first Black Voices Matter acquisition, as well as blockbuster epic fantasies and sci-fi exploring humanity and celebrating representation, I am proud and thrilled to see this hard work come to fruition.”
To celebrate the rebranding there will also be exclusive cover reveals across a range of online outlets. They will be the first to appear with the new logo and include Ciel Pierlot’s Bluebird and Stephen Deas’ House of Cats and Gulls.
