AwesomeBooks extends NLT campaign for children's literacy

AwesomeBooks has extended its campaign which gives a copy of every book sold through the site to children who need them, via the National Literary Trust (NLT).

The company said it had exceeded its initial donation target, pledging more than 50,000 books in two months to communities severely impacted by low levels of literacy. The campaign was due to end on 30th September but has now been extended to the end of 2021. During this time, the retailer hopes to donate a further 200,000 books.

Simon Mackay, head of books at AwesomeBooks, said: "We are delighted to announce the extension of the Awesome Book for Book campaign. By partnering with the National Literacy Trust we are able to ensure that the books we donate reach the children and schools who need support the most. We have been thrilled by the response to this initiative and have smashed our 50,000 book target. With the continued support of our customers, we will donate to every one of these 250,000 children."

Commenting on the campaign, Jonathan Douglas, c.e.o. at the NLT, said: "The response to the Awesome Book for Book campaign has been incredible and we are delighted to continue working with AwesomeBooks. All donations contribute to our ongoing work to improve literacy in the UK’s most disadvantaged communities and we are very grateful to AwesomeBooks and their customers for their continued support."