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Baskerville’s paperback campaign for Mick Herron’s The Secret Hours will include a partnership with Thames Clippers, positioning the book as “the perfect read” for commuters, with passengers given digital chapter samplers on their journey.
Trailers for the book will also play onboard across the TV screens and commuters will have the opportunity to win a bundle of Herron’s books plus Thames Clipper ticket carnets as part of an exclusive online competition.
The Secret Hours publishes on 14th March. The marketing campaign also includes outdoor advertising across the national rail network, immersive mobile and radio advertising and exclusive point-of-sale packs.
Creative and marketing director Sarah Arratoon said: “Following the huge success of the hardback campaign where we had fun launching heat-sensitive coffee mug cover reveals to golden ticket secret pop-up events at Harrogate and Bloody Scotland, we are thrilled to have launched Mick Herron’s biggest paperback campaign to date to ensure The Secret Hours continues to be completely unmissable. We’re proud to be establishing Mick as a leading brand in the crime market.”
Publication will also be supported by two exclusive events with Topping & Co in Bath, and Our Bookshop in Tring, as well as a line up of reviews and broadcast interviews.