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Baskerville unveils campaign for Boyle’s crime fiction debut Meantime
A week ahead of the publication of comedian Frankie Boyle’s crime fiction debut Meantime, publisher Baskerville has launched a big publicity and outdoor marketing campaign.
It features striking outdoor advertising across national rail and metro in Glasgow and Edinburgh, as well as fly posters across London.
The publisher has also revealed that the audiobook for Meantime will be narrated by Scottish Bafta-winning actor Chris Reilly, who also narrated the audiobook for Young Mungo by Booker-winning author Douglas Stuart (Picador).
On the publicity front, Boyle will be doing a series of high-profile interviews and events, including the Observer, Channel 4’s "The Last Leg", collaborations with Off the Shelf festival in Sheffield and Aye Write Festival in Glasgow, as well as Edinburgh International Book Festival in August and headlining Saturday night at Bloody Scotland in September.
Meantime, recently shortlisted for the Bloody Scotland Debut Prize, is described by the publisher as “a picaresque detective story set against the backdrop of post-referendum Scotland.”
It follows Valium addict Felix McAveety, whose best friend Marina is found murdered in the local park. Felix then goes looking for answers to questions that he quickly forgets. In a haze of uppers, hallucinogens, and diazepam, Felix enlists the help of a brilliant but mercurial GP; a bright young trade unionist; a failing screenwriter; semi-celebrity crime novelist Jane Pickford; and his crisis-fuelled downstairs neighbour Donnie.
Their investigation sends them on a bewildering expedition that takes in Scottish radical politics, Artificial Intelligence, cults, secret agents, smugglers and vegan record shops in a tale of murder and revenge.
Boyle has previously authored three non-fiction books with HarperCollins: My Shit Life So Far, Work! Consume! Die! and Scotland’s Jesus. He is known for his shows "New World Order", "Tramadol Nights" and Frankie Boyle’s Tour of Scotland.
