Batten joins Quarto as publisher for new gift imprint Kaddo

Sarah Batten is joining The Quarto Group as publisher for a new gift imprint, Kaddo. 

Batten is currently editorial director for gift at Laurence King Publishing. She will join Kaddo on 20th September. 

The new imprint launches in autumn 2023, and will publish both merchandised backlist from across Quarto’s imprints alongside new original content. The list will cover both the adult and children’s markets and will be sold worldwide. Around 20 products will be launched every year. 

During her 13 years at Laurence King, Batten published bestselling projects including Do You Look Like Your Dog?, Tattoo Tarot and The World of Jane Austen, and was responsible for numerous "highly successful" partnerships with brands such as The Royal Botanic Gardens at Kew and Agatha Christie Limited. 

Alison Goff, Quarto Group c.e.o., said: “I am absolutely delighted to have Sarah join Quarto. Sarah is one of the most creative editors in the gift product area and has extensive experience in producing highly innovative content in engaging formats. Her skills and experience will be a huge asset to Quarto and I am looking forward to seeing the Kaddo imprint flourish.”

Batten added: “After 13 years in creating fantastic content for Laurence King Publishing, the opportunity to launch a brand new imprint with one of the most global illustrated publishing houses was an unmissable opportunity. I’m excited to launch Kaddo and be part of Quarto’s growth.”