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Bertelsmann hosts first 'Generative AI Summit'
Bertelsmann sees "great opportunities" in the use of Artificial Intelligence (AI) as around 700 of the group’s tech experts attend its first Generative AI Summit in Berlin this week.
The parent company of Penguin Random House (PRH) said AI could "further improve its diverse business models, to promote innovation and to increase efficiency across all of the group’s businesses worldwide”.
The multinational conglomerate, which has its headquarters in Germany, added: “Bertelsmann’s applications of artificial intelligence already range from the automated synchronisation of entire TV shows to the tech-driven combination of music and film, from target-group-specific advertising to hybrid live chatbot solutions for serving e-commerce customers, and the use of medical diagnosis apps.”
On Tuesday (12th September) for the first time, around 170 AI experts from the international media, services, and education company met in Berlin to share their experience and advance the use of AI. Another 550 AI professionals were virtually connected from all over the world.
The topics covered at Bertelsmann’s first Generative AI Summit ranged from technology to partnerships, politics, law, IT security and HR.
The event brought together experts from all parts of the Bertelsmann to better connect them, jointly identify product solutions and establish AI tools in the workplace. To put the results of the meeting into practice, Bertelsmann has already established its own AI Task Force and developed a group-wide AI agenda.
The event was complemented by contributions from external AI experts, including representatives from other companies such as Microsoft and Google.
Rolf Hellermann, Bertelsmann’s chief finance officer and the executive board member responsible for tech and data, said: “AI is already ubiquitous at Bertelsmann. It will shift the boundaries of our business.
“It holds enormous potential for innovation, efficiency gains, and product improvements. I look forward to meeting our AI experts and discussing use cases from all the divisions with them.”
He added: “This summit will be all about how we can best collaborate across the group, harness the latest technological developments, and secure Bertelsmann a competitive edge.”
Back in May, Bertelsmann chief executive officer Thomas Rabe suggested that generative AI could be “very positive” for the creative industries, provided we “understand its potential and threats”.
