Bertram rolls out new virtual inventory project

Bertram Group, the global book wholesaler, has rolled out a new virtual inventory project, that aims to give customers access to more titles held by its supply chain partners.

With its Norwich warehouse stocking around 1.5m books and up to 18m books in its catalogue, Bertrams will now showcase its full catalogue from supply chain partners online. Customers will still be able to order from Bertrams in exactly the same way; whether that be through bertrams.com, a direct product feed, or through the Bertrams instore retail system, ‘Bertline’.  Stock held by Bertrams’ supply chain partners will appear as ‘Extended Range’ titles across all distribution channels.

The initiative was developed in response to growing demand for better stock availability, clearer delivery information, increased range and competitive prices.    

Bertram Group c.e.o. Raj Patel said: “Our single stock holding solution isn’t always able to meet the ever-growing needs of our customers. I know our customers demand a greater range of titles which are competitively priced.  In recognition of this, alongside other warehousing., purchasing and logistics efficiency projects implemented earlier this year, we’ve now created an extended range of titles using stock held by our supply chain partners, available seamlessly through our own sales order platform.  Our vision, to be the ‘Global Bookseller of Choice’, means offering customers the best possible buying choices for their business.”