Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand.

Emily Bedford, commissioning editor, acquired world English language rights for I Am My Brand: How to Build Your Brand Without Apology, from Kizzy Thomson at KT Literary Agency. It will be published in hardback on 3rd October.

The synopsis states: “Including practical advice and interviews with female brand builders from around the world and from a range of industries, I Am My Brand is a guide for all women that aims to help them create their own personal brand, whether starting their own business or in their current work place. “

Springer is an award-winning brand specialist with 23 years of experience, working with worked with Nike, Facebook, Santander, Rolls Royce, Aston Martin, P Diddy and Justin Timberlake among others.  She will launch the book with a keynote address at this year’s UK Black Business Show in London.

She said: “I am honoured to be working with Bloomsbury to produce a book that will give women the confidence to demand more. I Am My Brand is a necessary tool for women seeking and developing a career, and for entrepreneurial success.”

Bedford added: “I Am My Brand is the book everyone needs to read to recognise and own their potential. In particular, it is a testament to the power of being a woman, illustrating exactly what it takes to build a stand-out female brand in today’s male-dominated business world.”