Bloomsbury Children’s Books hires Sarah Plows as marketing director

Bloomsbury Children’s Books has hired Sarah Plows as marketing director.

Plows will begin her new role on Monday 14th October, reporting to Nicola Hill, group director of consumer marketing and publicity.

Plows will head up the Children’s Trade & Educational Division, including the Harry Potter brand team. She joins Bloomsbury Children’s division as it "builds on creative and commercial successes", including the Impossible Creatures by Katherine Rundell, The Bunny Adventures brand and YA such as Gwen and Art Are Not in Love.

Plows joins from Macmillan Children’s Books where she has worked with authors and brands such as Julia Donaldson, Dear Zoo, Marcus Rashford, comic book series Investigators, Waterstones Children’s Book Prize winner Greenwild, BookTok’s Hafsah Faizal and the heritage brand Alice in Wonderland.

In May, Plows also won a Book Marketing Society award for A Tempest of Tea by Hafsah Faizal. 

Hill said: “I’m delighted that Sarah is joining Bloomsbury to head our Children’s Marketing team as the ambition and investment in our lists continues to grow. She will join Beatrice Cross, Children’s Publicity Director, in leading our children’s Marketing and Publicity team. We could not be more pleased to welcome her to work closely with our award-winning children’s marketers and to work with our amazing authors and illustrators across our children’s trade and education lists.”

Plows said: “From afar I’ve watched the success of the children’s division and the roll-out of inspired campaigns with admiration. I’m delighted to be joining such a brilliant team, and I’m looking forward to hitting the ground running as we approach 2025.”