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Bloomsbury teams up with MUP and R&L
Bloomsbury Digital Resources has launched strategic sales partnerships with US publisher Rowman & Littlefield and Manchester University Press (MUP).
The Bloomsbury division revealed the venture on Monday (7th January) and described its new partners as being “at the vanguard in creating their own platforms to support the growing demand for digital products”.
“Sales representation through Bloomsbury will enable them to reach their core customers via Bloomsbury's extensive digital sales networks and market expertise,” Bloomsbury said.
The partnership for Rowman & Littlefield's Select Collections, which covers topics in Asian Studies, Political Theory & Philosophy, Security Intelligence, Education Leadership and Administration, is global and on an exclusive basis. Meanwhile for MUP's manchesterhive, the online platform for its e-book collections and digital content, the partnership is exclusive across the Americas.
Kathryn Earle, m.d. of Bloomsbury Digital Resources, said: "Bloomsbury couldn't be more delighted to be partnering with Rowman & Littlefield and Manchester University Press - both known for producing content of exceptional quality and now on bespoke platforms that respond to customers' desire for greater choice and superior functionality. With both partners, the synergies with our activities are incredibly strong and we are tremendously excited to be representing them for such an important, growing area of their business.”
Karen D Allman, v.p. of marketing and sales at Rowman & Littlefield, said: “As the leading US content provider to academic libraries, Rowman & Littlefield is uniquely placed to combine its curated content and expert editorial team with Bloomsbury's personalised service and sales support.”
MUP chief executive Simon Ross said: 'We've found in Bloomsbury a partner who shares our commitment to academic excellence and an understanding that digital products can offer so much more to the user.”
He added: “Together we can offer a strong content proposition with complementary lists in all the major areas of humanities and social sciences.”
Bloomsbury Digital Resources was launched in 2016 to accelerate the growth of digital revenues and investing in new product launches and infrastructure to support the academic and professional library markets.
Rowman & Littlefield is based near Washington and was formed almost 70 years ago. MUP launched in 1903 and publishes around 200 books a year.
