Bloomsbury to create mural at Waterloo to promote Hosein's Hungry Ghosts

Bloomsbury will create a mural at Waterloo in partnership with a Trinidadian artist to promote Kevin Jared Hosein’s new book Hungry Ghosts.

The publisher said it was launching “a high profile publicity and marketing campaign” to make Hosein “the literary star of the season”. The mural will feature Waterstones tagging, and a QR code driving towards their signed edition of Hungry Ghosts.

Bloomsbury’s marketing manager Beth Maher said: “Hungry Ghosts is a masterful work, embedded deeply in the landscape and culture of Trinidad. To bring the vibrant world of Trinidad in the novel to the UK, we’ve partnered with celebrated Trinidadian artist Artist Named Nobody to create a beautiful mural, inspired by Kevin’s rich and vibrant work.” 

In partnership with Tandem Collective, a selection of UK-based Caribbean and Black book clubs will be reading Hungry Ghosts throughout February, and a digital advertising campaign will extend from January throughout publication and beyond.

Hosein will visit London on Monday 20th February. He was profiled by the Observer on 5th February, and will be interviewed for BBC Television, BBC Radio 4 and BBC Radio 3, commercial radio and podcasts as well as events at Foyles Charing Cross Road, BookHaus in Bristol, Brixton Library and FANE online, where Hosein will be in conversation with Natasha Brown, Nikesh Shukla, Ayanna Lloyd Banwo and Nikita Gill.

Bloomsbury’s marketing campaign has already included a digital display campaign across The Bookseller, aligned with a full page ad in their spring debut highlights print edition, and an extensive NetGalley campaign including an all-members e-blast which has driven reviews from early readers.