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Bloomsbury to send real life Throne of Glass on UK-wide tour for Maas reissue
Bloomsbury is launching a major interactive marketing campaign to celebrate the reissue of its bestselling Throne of Glass series by Sarah J Maas.
The fantasy series, first released in the early 2010s, has been reissued with new cover designs. To mark the occasion, an illuminated re-creation of the titular throne, designed by Jack Arts, will be installed at Waterstones Liverpool One for eight weeks, allowing fans to sit on the Throne of Glass themselves. After its time in Liverpool, the installation will tour bookshops across the UK, with stops including Manchester, Glasgow, Oxford and London.
The marketing campaign will also feature a National Rail digital six-sheet campaign with screens in key terminals across the country, as well as two weeks of trailer advertising on Sky TV On Demand. A BookTok influencer campaign will run from Tuesday 14th February, while a social advertising campaign will be rolled out on multiple platforms.
Kathleen Farrar, Bloomsbury’s managing director of group sales and marketing, said: “Throne of Glass weaves an unforgettable tale of adventure, epic romance and heart-wrenching personal growth. We’re thrilled to see it enchant new readers a decade on. To mark the release of these beautiful new covers, we’re delighted to be sending our own Throne of Glass to bookshops around the country so that fans can experience a little bit of Queen Sarah J Maas’ compelling world for themselves.”
