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Bonnier Books UK's Black & White imprint reveals new logo
Bonnier Books UK’s commercial Black & White imprint has revealed its new logo, designed by Tom Leach, creative director at the brand design studio Evoke.
The imprint publishes a breadth of titles across biography, sport, cookery, lifestyle, general non-fiction, commercial fiction, YA and poetry, and is also home to a Scots-language list. It was acquired by Bonnier Books UK in 2021 and is now part of the Black & White Publishing Group, the newest division of Bonnier Books UK, headed up by managing director Tim Whiting.
The first title to bear the new logo will be I Wish I Knew by Donna Ashworth, publishing in paperback for the first time on 29th February.
"I have always felt the new logo needed to convey elegance, freshness and simplicity, maintaining a recognition of the important legacy of the imprint’s roots in Scotland, as well as the dynamism of our commissioning both in London and Edinburgh," Whiting said. "Tom has perfectly captured all of that in his unique design."
The rebrand comes at a moment of growth for the division, a "significant amount" of which Whiting attributes to the success of the commercial list. "I could not be more excited about launching this logo into the world, heralding a new period of national and international growth for the list," he explained.
Leach added: "Black & White’s new brand identity needed to be modern, bold, commercial, classy, fresh and memorable, and to have mass appeal. It needed to convey the imprint’s trustworthy heritage and expertise as well as its new ambition, energy, confidence and innovation. We created a bold and iconic solution that is ’black and white’ pure and simple."
