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Bookouture announces new communications team as Crow and Price promoted
Bookouture is merging its marketing and publicity teams into one unified digital communications team as Alex Crow and Melanie Price are promoted.
Crow, currently digital marketing director, will be promoted to digital communications director after his return from sabbatical in March and will be leading the new team. He joined Bookouture in 2016, stepping up to the role of digital marketing director in 2020.
Price, currently head of marketing, joined Bookouture from HarperCollins in 2021 and has been running the marketing department during Crow’s six-month sabbatical. She will be promoted to digital marketing director, and will continue to report to Crow in her new role.
Price will head up the day-to-day management of the marketing team and campaigns work, allowing Crow to take the lead on a number of new projects in development for 2023.
Crow will also take on strategic responsibility for communications on Thread, Bookouture’s non-fiction imprint, with Myrto Kalavrezou, Thread campaigns manager, reporting to him from March onwards. And Crow will take on oversight for aligning Bookouture’s marketing and publicity teams. Kim Nash, digital publicity director, will continue to report directly to Bookouture m.d. Jenny Geras.
Geras said: “I’m so thrilled to be able to announce these extremely well-deserved promotions. Alex’s strategic vision, marketing expertise and knowledge of digital platforms and ecosystems have played such a huge part in making Bookouture’s industry-leading digital marketing what it is today. And Mel has been an indispensable member of the team since she joined us two years ago: a creative star, an outstanding people manager and an extremely skilled marketer. She has done an excellent job leading the team for the last six months during Alex’s absence and her promotion couldn’t be more deserved.”
Crow said: “I am incredibly proud and excited to be stepping into the role of digital communications director and to be working closely with both our hugely talented marketing and publicity teams to build on Bookouture’s success. We have some of the best minds in the industry and I look forward to expanding our communications channels to reach even more readers.
“Mel is an exceptionally talented marketer and has not only led the department in my absence but continued to develop our marketing to ensure we remain at the forefront of digital advertising. Her creativity, intelligence and enthusiasm for the role make her a brilliant colleague and marketing director.”
Promotions were also announced for Jess Readett, who moves up from digital publicity executive to publicity and social media manager, and digital marketing executive Occy Carr, who becomes digital marketing manager.
