Brexit leads new Bluffer’s series

Manual publisher Haynes has given a new look to its recently acquired Bluffer’s Guides series in a bid to reinvigorate the brand.

The buyout of Bluffer’s Guides was the first publishing list acquisition that Haynes has made in 20 years, and its first outside the automotive books sector. The publisher will be commissioning new titles as well as reprinting the backlist with the intention of rebuilding the Bluffer’s Guides into an internationally bestselling publishing programme, a Haynes spokesperson said.

After purchasing the list for a “low five-figures”, the company has put “significant investment” into rebranding and marketing the new series, with Haynes’ Iain Wakefield heading the new Bluffer’s imprint.

Along with a new branded website, Bluffer’s Guides books are intended as a starting point for readers to understand various topics. The titles will be available in print and e-book format, and will be on sale from June, priced £6.99. Kicking off the new Bluffer’s Guide line-up is The Bluffer’s Guide to Brexit, written by journalist and author Boris Starling.

Jeremy Yates-Round, managing director of Haynes Consumer, said: “It made total sense for us to relaunch the brand with a dynamic new look and feel to keep Bluffer’s Guides front of mind for consumers.

“The brand new Bluffer’s Guide to Brexit, spearheading the launch, encapsulates the new direction for the brand perfectly: the book demystifies the complexities of the biggest political event of our genera- tion, filtering out the politically motivated commentary to stick with unbiased but entertaining facts.”