Business professor's 'dynamic' self-help to Transworld

Transworld has bought a straight-talking self-help book from serial entrepreneur and NYU professor Scott Galloway, author of The Four, about applying simple algebra for a happier life.

In The Algebra of Happiness: Finding the equation for a life well lived, Galloway offers “really direct ... straight-talking advice” to help readers access a “dynamic formula” for a life well lived and less stressful. 

Through a series of equations, topics covered in the book include measuring the relationship between success, resilience and failure and the correlation between happiness and money, exploring questions, such as “How can you have a meaningful career, not just a lucrative one? Is a work/life balance really possible? And what does it take to make a long-term relationship succeed?”

UK and Commonwealth rights were acquired through Caspian Dennis at Abner Stein on behalf of Levine Greenberg Literary Agency. Portfolio editorial director Niki Papadopolous will publish in the US.

Andrea Henry, editorial director at Transworld, said: “The book has its roots in a film Scott made for his ‘Winners and Losers’ channel on YouTube, which went viral. He’s offering the kind of straight-talking advice that people are desperate to have in a world that’s really confusing at the moment. There’s no softly-softly here; Scott’s delivery is really direct. Life’s hard; here’s how to navigate it better. We think the book will resonate with ambitious people who really want to get on in life but aren’t at all sure how, and people who like their self-help delivered with a punch.”

The deal was done through Caspian Dennis at Abner Stein on behalf of Levine Greenberg Literary Agency. Portfolio editorial director Niki Papadopolous will publish in the US.