Cambridge University Press & Assessment partners with augmented reality publishing company Ludenso

Cambridge University Press & Assessment has partnered with augmented reality publishing company Ludenso to offer "enhanced” textbooks to students.  

In September Ludenso announced it would be launching in the UK with an augmented reality (AR) platform created specifically for publishers. The tool enables editorial teams without technical expertise to retrofit existing or new print textbooks with 3D models, videos, audio and links to improve the learning experience for students.  

Lewis Birchon, head of publishing solutions at Cambridge Partnership for Education, said: “We work directly with governments and development organisations to improve education for millions of children in state-funded schooling worldwide. The technology that we can offer through our partnership with Ludenso has the potential to transform students’ learning through 3D models, video experiments, audio and links to further reading materials.” 

He added: “If a picture is worth a thousand words, then how much is a 3D animation of a beating heart worth to a student trying to understand the circulatory system? Or the sound of a siren to demonstrate the Doppler effect? Augmented reality offers a rich seam of opportunities to enhance learning, really helping bring curriculum content to life for students. 

“The platform is really intuitive, quick and easy to use; I knew it would just click with teachers and students. It’s great to add Ludenso to our list of partners and I’m excited to see how we can inspire more learners together.” 

Eirik G Wahlstrøm, Ludenso c.e.o., said: “We’re incredibly excited and honoured to be partnering with Cambridge Partnership for Education to make learning more engaging and motivating for millions of students in the years to come. Cambridge has been a fantastic collaboration partner to ensure that our AR solution provides real pedagogical value to the end users. 

“In the aftermath of the pandemic, it’s clear that hybrid learning is here to stay. Augmented reality brings the best of both worlds, by enabling students to choose their own personalised learning path through high-quality learning materials.” 

Tim Oates, group director of Assessment Research and Development at Cambridge University Press & Assessment, also commented: “When digital learning is at its best, it provides an enrichment of learners’ experiences, better retention in memory of vital knowledge, and develops both understanding and skill in all learners. The Ludenso team has done something very special; it is digital learning at its very best.”