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Campaigns for You Are Here and Intermezzo shortlisted for the 2024 PPC Annual Awards
The Publishers’ Publicity Circle (PPC) has announced the shortlists for the 2024 PPC Annual Awards, which celebrate the best campaigns carried out by book publicists between December 2023 and November 2024.
Among the publicists shortlisted for campaigns this this year are Fran Owen, Mari Yamazaki, Annabel Robinson and Hayley Camis of Bloomsbury for WANT: Sexual Fantasies Submitted by Anonymous, collected by Gillian Anderson.
Meanwhile, Faber’s Josh Smith is in the running for The Waterstones Award for Best Hardback Fiction Campaign for Intermezzo by Sally Rooney, and Louise Court of Hodder & Stoughton and Emma Knight of Studio49 are shortlisted for You Are Here by David Nicholls.
The awards will be judged by a panel of book industry and media professionals, chaired by Bea Carvalho, head of books at Waterstones. Jo James of Jo James Events & Festivals Management will also be on the judging panel this year, alongside author and producer Joe Haddow, journalist, editor and author Sarah Shaffi, Book-ish owner Emma Corfield-Walters and Bex Lindsay, presenter at Fun Kids Radio.
The winners will be announced at a ceremony for PPC members on 3rd March. Moreover, the judging team at The British Book Awards (The Nibbies) will select a shortlist from the category-winning campaigns at the PPC Annual Awards.
Anna Frame, communications director at Canongate and chair of the PPC, said: "Against the backdrop of an increasingly unpredictable and competitive media and events landscape, the campaigns submitted seem to be getting only more impressive – and reading about the creativity, passion, determination and thoughtfulness that publicists pour into their work is endlessly inspiring."
She added: "These shortlists celebrate a wide array of approaches from every corner of our industry, and we’re so grateful to our judges for whittling them down to the final winners; they certainly have their work cut out for them."
The shortlists in full
The Waterstones Award for Best Hardback Fiction Campaign
- Think Again by Jacqueline Wilson – Becky Short, Transworld
- When the Moon Hatched by Sarah A Parker – Susanna Peden and Libby Haddock, HarperVoyager
- All Fours by Miranda July – Anna Frame, Canongate
- You Are Here by David Nicholls – Louise Court, Hodder & Stoughton, and Emma Knight, Studio 49
- Intermezzo by Sally Rooney – Josh Smith, Faber
- Dear Dickhead by Virginie Despentes (translated by Frank Wynne) – Myrto Kalavrezou, Quercus
- Caledonian Road by Andrew O’Hagan – Rachel Alexander and Kate Burton, Faber
The Bookseller Award for Best Hardback Non-Fiction Campaign
- WANT: Sexual Fantasies Submitted by Anonymous, collected by Gillian Anderson – Fran Owen, Mari Yamazaki, Annabel Robinson and Hayley Camis, Bloomsbury
- A History of Britain in Ten Enemies by Terry Deary – Chloë Rose, Transworld
- The Golden Road by William Dalrymple – Hayley Camis and Anna Massardi, Bloomsbury
- Didion & Babitz by Lili Anolik – Laura O’Donnell, Atlantic Books
- The Anxious Generation by Jonathan Haidt – Matt Hutchinson, Penguin Press
- All That Glitters by Orlando Whitfield – Robert Loyko-Greer and Lily Evans, Profile Books
The Connell MPA Award for Best Celebrity Campaign
- Sonny Boy by Al Pacino – Charlotte Bush and Olivia Thomas, Cornerstone
- Vanessa Bares All by Vanessa Feltz – Chloë Rose, Transworld
- I Haven’t Been Entirely Honest With You by Miranda Hart – Ellie Hughes, Penguin Michael Joseph
- Lucky by Louise Thompson – Lucy Brown, Ebury
- Personal Best by Adele Roberts - Alainna Hadjigeorgiou, Hodder & Stoughton
- Dancing in the Rain by Amy Dowden – Gabriella Drinkald, Little, Brown
The PPC Award for Best Debut Campaign
- The Trading Game by Gary Stevenson – Maddie Watts and Thi Dinh, Penguin Press
- Raising Hare by Chloe Dalton – Aisling Holling, Canongate
- Poyums by Len Pennie – Anna Frame, Canongate
- The List of Suspicious Things by Jennie Godfrey – Isabelle Ralphs and Charlotte Bush, Cornerstone
- Piglet by Lottie Hazell – Izzie Ghaffari-Parker, Transworld
- Evenings and Weekends by Oisín McKenna – Naomi Mantin, 4th Estate
- The Instrumentalist by Harriet Constable – Ros Ellis and Isobel Turton, Bloomsbury
The PPC Award for Best Children’s and YA Celebrity Campaign
- Max Magic: The Incredible Holiday Hideout by Stephen Mulhern with Tom Easton, illustrated by Begoña Fernández Corbalán – Amber Ivatt, Bonnier Books
- Evenfall: The Golden Linnet by Alexander Armstrong, illustrated by Tom Roberts – Hannah Penny and Madeline Adeane, Farshore
- Deborah Meaden Talks Money by Deborah Meaden – Madeline Adeane and Sarah Sleath, Red Shed
- The Cosmic Diary of a Future Space Explorer by Tim Peake – Namishka Karia, Hachette Children’s Group
The Daily Mail Award for Best Children’s Book Campaign
- Science is Lit by Big Manny and Subi Bosa – Lily Orgill, Penguin Random House Children’s and Rishma Dhaliwal, Media Hive
- The Clockwork Conspiracy by Sam Sedgman – Emily Marples, Bloomsbury Children’s Books
- Peregrine Quinn and the Cosmic Realm by Ash Bond – Amber Ivatt, Bonnier Books
- Skandar and the Skeleton Curse by AF Steadman – Eve Wersocki Morris, EWM PR (for Simon & Schuster)
- Jonty Gentoo: The Adventures of a Penguin by Julia Donaldson, illustrated by Axel Scheffler – Penelope Daukes, Scholastic
- The Whisperwicks: The Labyrinth of Lost and Found by Jordan Lees, illustrated by Vivienne To – Sarah Doyle and Sophia Pringle, Penguin Random House Children’s
The PPC Award for Best YA Campaign
- The Reappearance of Rachel Price by Holly Jackson – Madeline Adeane and Rory Codd, Electric Monkey
- The Invocations by Krystal Sutherland – Pippa Poole, Bonnier Books
- Songlight by Moira Buffini – Bethany Carter, Faber
- Let’s Split Up by Bill Wood – Tina Mories, Scholastic
- Where Sleeping Girls Lie by Faridah Àbíké-Íyímídé – Fritha Lindqvist, Usborne and Zekra Rahman, Colour PR
- Not for the Faint of Heart by Lex Croucher – Isabelle Tucker, Bloomsbury Children’s Books
The PPC Award for Best Crime and Thriller Campaign
- Prima Facie by Suzie Miller – Alice Dewing, Cornerstone
- The Last Murder at the End of the World by Stuart Turton – Ben McCluskey, Bloomsbury
- Argylle by Elly Conway – Chloë Rose, Transworld
- How to Solve Your Own Murder by Kristen Perrin – Ella Patel and Emily Patience, Quercus
- All the Colours of the Dark by Chris Whitaker – Ellen Turner, Orion
- Hunted by Abir Mukherjee – Mia Quibell-Smith, Vintage
The PPC Award for Best Academic Campaign
- Spycraft: Tricks and Tools of the Dangerous Trade from Elizabeth I to the Restoration by Nadine Akkerman and Pete Langman – Chloe Foster, Yale University Press
- The Conservative Effect, 2010-2024: 14 Wasted Years? edited by Anthony Seldon and Tom Edgerton – Jeff Scott, Platypus PR, and Chris Burrows, Cambridge University Press
- The Political Thought of Xi Jinping by Steve Tsang and Olivia Cheung – Amy Stewart, Oxford University Press
The Books Are My Bag Award for Best Lifestyle, Gift and Humour Campaign
- Ripley’s Believe It or Not! 2025 – Aoifke McGuire-France, Cornerstone
- The Book of Gifts by Lucy Claire Dunbar – Frankie Banks, Penguin Michael Joseph
- Feel Good in 15 by Joe Wicks – Sarah Lundy and Isabel Williams, HQ, and Sophie Calder, Calder Publicity
- Sylvia Plath’s Tomato Soup Cake: A Compendium of Classic Authors’ Favourite Recipes – Rosie Catcheside, Faber
- Unstressable by Mo Gawdat and Alice Law – Maya Conway, Pan Macmillan
The How To Academy Award for Best Generic Campaign
- GollanczFest 2024 – Jenna Petts, Orion
- The Yoto Carnegies 2024 – Emma Draude, Sabina Maharjan and Katey Pugh, ed public relations
- Little, Brown’s Big Book Bash – Katya Ellis, Gabriella Drinkald and Bryony Rogers, Little, Brown
-
Announcement of Waterstones Children’s Laureate 2024-2026, Frank Cottrell-Boyce – Hannah McMillan and Emily Laidlaw, Midas
- Diary of a Wimpy Kid: No Brainer and Diary of a Wimpy Kid: Hot Mess by Jeff Kinney – Ellen Grady and Lily Orgill, Penguin Random House Children’s
- Independent Bookshop Week 2024 – Anna Zanetti, Jane Lau and Ashley Baugh, Midas
The PPC Award for Best Cookery Book Campaign
- The Food for Life Cookbook by Tim Spector – Alison Davies and Susie Merry, Vintage and Sarah Bennie, Sarah Bennie PR
- SO GOOD by Emily English – Ellen Turner, Orion
- Greekish by Georgina Hayden – Ellen Williams and Lian Wilson, Bloomsbury
- SIFT: The Elements of Great Baking by Nicola Lamb – Francesca Thomson, Ebury
- Spud Man’s Spudtacular Baked Potato Cookbook by Spud Man – Hilary Stein, HarperNorth
- Speedy Weeknight Meals by Jon Watts – Isobel Turton and Brittani Davies, Bloomsbury
The PPC Award for Best Sports Book Campaign
- Inside Mercedes F1 by Matt Whyman – Hana Sparkes, Cornerstone
- Unbroken by Katarina Johnson-Thompson – Josie Turner, Pan Macmillan
- Black Arsenal edited by Clive Chijioke Nwonka and Matthew Harle – Aoife Datta, Orion (with the Arsenal PR team)
- Unfiltered: My Incredible Decade in Formula 1 by Guenther Steiner – Izzie Ghaffari-Parker, Transworld
- All That Matters by Chris Hoy – Rebecca Mundy, Hodder & Stoughton
- How to Win the Premier League by Ian Graham - Aoifke McGuire-France, Cornerstone
The PPC Award for Paperback Campaign
- The Prison Officer by Gen Glaister – Emma Fairey, Transworld
- The Fate of Mary Rose by Caroline Blackwood – Katya Ellis, Little, Brown
- BUTTER by Asako Yuzuki – Patrick Hargadon, 4th Estate
- DallerGut Dream Department Store by Miye Lee (translated by Sandy Joosun) – Ollie Martin, Headline
- The Unexpected by Ellen Wiles – Felicia Hu, HQ
The Jo James Award for Best Newcomer Campaign
- The Forever Wardrobe by Anna Cascarina – Lian Wilson, Bloomsbury
- Challenger by Adam Higginbotham – Annie Lucas, Penguin General
- Sylvia Plath’s Tomato Soup Cake: A Compendium of Classic Authors’ Favourite Recipes – Rosie Catcheside, Faber
- Exodus: The Archimedes Engine by Peter F Hamilton – Olivia-Savannah Roach, Pan Macmillan
- Unstressable by Mo Gawdat and Alice Law – Maya Conway, Pan Macmillan
- How to Win the Premier League by Ian Graham - Aoifke McGuire-France, Cornerstone
- Not for the Faint of Heart by Lex Croucher – Isabelle Tucker, Bloomsbury Children’s Books
